Thursday, June 25, 2020

Target Market Essay - 1100 Words

Target Market (Essay Sample) Content: Kool-AidStudentInstitutionKool-AidKool-Aid target MarketKool-Aid is famous traditional beverage brand that has been on the market for almost 100 years. Edwin Perkins discovered the drink in 1900. It has gone through various structural and size changes over its lifetime. In 1956, the brand was sold to General Foods, that was then acquired by Kraft Foods (Hastings Museum, 2015).Over the years, that company has seen transformation and penetration into the market and has enjoyed the top position beverage drinks for many years. Looking at the marketing campaign, the drink targets the whole family and thus increasing the volumes of consumption and as well the sales. The first campaign that was aired on May 2011 featured a series of household activities that were aimed and reinstalled the brand as the premier family brand. The promotion run under a banner, bring back the family fun. This is a clear indication of the fact that the promoters target the brand to be a uniting fa ctor and as well a fun factor in the family.In an effort to capture the attention of the family members, the promoters have developed an all-round campaign to woo the customers. The company launched both online and offline activities on social media, a sweepstake program and family movie with channels that are deemed to be family friendly. The campaign was running under a banner "Bring Back the Family Fun." It was characterized by series activities on the television which included a series of sports, dancing lessons, school plays and so on. This was aimed at ensuring that the parents alongside the children enjoyed much fun. Thus is an implication that the product targets the entire family (Bloomberg, 2013).Product satisfaction benefitsFor any product to penetrate the market and stay at the top, there is the need for consistent promotions that are backed up by the quality of the products that are on sale. Kool-Aid an excellent product and thus the demand for it shot upon introductio n into the market. As a result, looking at the history of the product, it was first introduced in the market through the family owned business through which the company used to reach the initial clients. Upon the introduction, since the product was good, the demand for it increased tremendously. The manufacturers strived to keep up with the demand for building more manufacturing plans and as well expansion. The initial growth of the demand for the product is a clear indication of product satisfaction.Still looking at the history of the product in the Hasting Museum article, the product demand exploded upon reaching the national level. This forced the organization to abandon the production of the other products and focus on satisfying the demand that was created by Kool-Aid. This again highlights the importance customer satisfaction and how this helps the product to thrive.On the centrally, the organization introduced off-shoots which included ice creams. However, because the product s did not deliver the satisfactions that was needed and thus they failed to kick off. Meanwhile, in the year 1950, the demand of Kool-Aid continued to rise and expansion of the production line was inevitable. That again stresses the point that customer satisfaction is the real driver of the demand and thus sales of a product.Packaging and BrandingKool-Aid was initially in liquid form and was packed in bottles. The product worked perfectly in the domestic and nearby market. However, when the product reached the national level, its demand shot and the supply of the product was slowed down by the bulkiness of the bottles. The organization invented a new way of delivering the products to the consumer. The powder form of the product packed in sachets was less bulk and lowered the costs of operations. This was a brilliant idea that ensured there was a smooth flow of the goods, and the service costs were significantly small (Hastings Museum, 2015)..The brand is as the Kraft's most iconic brand. Since the introduction, the quality of the product helped to drive the demand and thus it was accepted all over. Then year in year out, the company organize campaigns that are at retaining the status of the brand. The campaigns are intense and target the mums and the children perfectly. They include activities that are at capturing the attention of the customers and thus promoting the brand to further heights.Stage in the Product Life CycleKool-Aid was introduced in the market in the year 1927. The product was well received by the public and thus this saw a tremendous growth. The product penetrated the entire market fast and this saw a stiff increase in the demand for the product. When the product reached the national level, it needs to compete with the market leaders including Coca-cola and Pepsi. Based on the available information, we can conclude that the product is still at the growth stage. For it to reach and thrive the maturity stage there is a need to conquer that m arket and gain the stable popularity enjoyed at that stage. New ads are being development is still progressing to help in the final penetration of the mar...

Monday, May 18, 2020

Analysis Of The Canterbury Tales - 1806 Words

The Canterbury Tales is a collection of twenty-four stories regarding numerous pilgrims and their pilgrimage to Canterbury written in Middle English by Geoffrey Chaucer. The subjects of these tales range from knights to the clergy to government officials. The various tales in the Work are presented in the manner of a contest at the Tabard Inn in London, in which the prize for the best story is a free meal upon their return. Chaucer’s first impressions of the Miller as a rude and sinful man continue to manifest as the tale progresses. After the Knight finishes his story and the Monk starts his, the Miller interrupts him and begins his tale, much to the disapproval of the pilgrims. Even the Miller himself warns the others that his tale will†¦show more content†¦However, this ideal of behavior is contrasted with the human reality of a cuckolded husband and his wife, for the â€Å"Knight’s courtly romance is succeeded by the Miller’s bawdy fabliau† (P opescu 32). These two tales being told in succession clearly shows the disparity between the human reality and ideal expectations during this time period. The main conflict in this this fabliau is between a Church clerk Absolon, Oxford clerk Nicholas, both of which exemplify the struggle between the ideal of the courtly lover and the reality of human sexuality. Both Absolon and Nicholas are pining over the young woman Alison, who is married to a carpenter significantly older than she. Both men are determined to get her to sleep with them, though they have very different approaches. From the very first lines, the Miller describes Nicholas as â€Å"skilled in secret love affairs† and who, after meeting the carpenter’s wife, â€Å"began with this young wife to fool and play† (Chaucer 242). While Nicholas is a very flirtatious man, Absolon, on the other hand, approaches her from the more traditional and accepted route. Rather than stooping to Nicholas’s vulga rity, he attempts to employ the â€Å"medieval discourses† of the ideal man behavior: â€Å"Christian masculinity, courtly masculinity, and discourse of the intellectual male† (Forbes 3). In fact, Absolon succeeds at many of these traits; he is a clerk of the Church, courts Alison respectfully, and is intelligent, as he canShow MoreRelatedAnalysis Of The Canterbury Tales 1189 Words   |  5 Pagessuch examples following this concept is The Canterbury Tales, written by Geoffrey Chaucer in 1478, and Frankenstein, written by Mary Shelley 1818. Three characters in The Canterbury Tales (The Wife of Bath, The Pardoner, and The Knight) and The Monster in Frankenstein have developed a talent for successful storytelling, proven by their abilities to engage the audience with their pathos and passion. While storytelling is used differently in The Canterbury Tales (as a method of entertainment) than in FrankensteinRead MoreCanterbury Tales Analysis841 Words   |  4 PagesIn th e Canterbury Tales, Chaucer gives a detailed description of what life was like in Medieval times . In the â€Å"Prologue†, the reader comes to better understand the people of the time period through the characters words and actions. Chaucer uses a variety of groups of society to give the reader a deeper insight into the fourteenth century Pilgrims customs and values. Through the Court, Common people and the Church, Gregory Chaucer gives a detailed description of ordinary life in the medieval timesRead MoreCanterbury Tales Character Analysis1988 Words   |  8 Pages The Canterbury Tales, by Geoffrey Chaucer, is a collection of tales and prologues of stories told by many characters whilst on a pilgrimage to the city of Canterbury. From religious figures such as nuns, monks and pardoners; to doctors, cooks and millers, this pilgrimage embarked on by many interesting people with stories that range from inspiring to gruesome. A few of the most predominant stories include those of the Prioress, the Summoner, the Wife of Bath, the Miller, and the Reeve. In theseRead MoreAnalysis Of The Canterbury Tales1157 Words   |  5 PagesThe Canterbury Tales, written by English poet Geoffrey Chaucer, is arguably the most notable yet controversial work of British Literature. Known as the Father of British Literature, Chaucer ultimately revolutionized both the English language and literature by refusing to follow the status quo and writing his works in Middle English instead of the more widely accepted languages at the time, such as Latin or French. Chaucer used The Canterbury Tales to target and satirize society of the Middle AgesRead MoreCanterbury Tales Analysis1124 Words   |  5 PagesIn Geoffrey Chaucer’s The Canterbury Tales, various people band together to go on a pilgrimage from England to Canterbury. Their aim is to see a shrine of St Thomas Beckett, the revered Archbishop of Canterbury who had reportedly healed others when they were ill. The pilgrims have a variety of occupations and are divided fairly evenly amongst the three estates (clergy, nobility, and commoners). The pilgrims who are members of the clergy are ironically depicted as the least moral, compared to theRead MoreCanterbury Tales Analysis1934 Words   |  8 PagesUnderstanding the Canterbury Tales Geoffrey Chaucer is considered by many scholars to by the father of early English poetry literature. Prized for his literary talent and philosophic disposition, some of his best works include The Canterbury Tales and Troilus and Criseyde (Encyclopedia of World Biography). The Canterbury Tales, in particular, shows a remarkable depiction of society during the Middle Ages. Through this piece of literary work, Chaucer provides powerful commentary the church, socialRead More Summary and Analysis of The Shipmans Tale (The Canterbury Tales)928 Words   |  4 PagesSummary and Analysis of The Shipmans Tale (The Canterbury Tales) Introduction to the Shipmans Tale: The Host asks the priest to tell a tale, but the Shipman interrupts, insisting that he will tell the next tale. He says that he will not tell a tale of physics or law or philosophy, but rather a more modest story. The Shipmans Tale: A merchant at St. Denis foolishly took a desirable woman for a wife who drained his income by demanding clothes and other fine array to make her appearRead MoreCanterbury Tales Character Analysis997 Words   |  4 Pageslanguages grants her access to the forms of power that patriarchy denies to women, establishing her character as an authoritative female through the authentication of English as a literary language. In the dissertation â€Å"Geoffrey Chaucers The Canterbury Tales: Rhetoric and Gender in Marriage,† Andrea Marcotte analyzes Chaucer’s usage of ethos to grant the Wife authority in her male-dominated culture. Marcotte argues that the Wife reflects on her experiences in marriage throughout the general prologueRead MoreCanterbury Tales Character Analysis981 Words   |  4 PagesUpon first reading of the Canterbury Tales by Geoffrey Chaucer, the reoccurring theme of social status is not blatantly obvious. Upon further reading, however, it becomes apparent that it in fact plays large role in most of the aspects of the tales. In both the Wife of Bath’s Tale and the Nun’s Priest Tale, social status plays a role in the plot, characters, and themes in order to more effectively portray the messages Chaucer is trying to get across. The underlying theme addressing social statusRead MoreCanterbury Tales Character Analysis1334 Words   |  6 PagesThe Canterbury Tales is a written work, by Geoffrey Chaucer, that is a representation of the society he lived in. His work portrays the feudal system during the medieval times and how each level of livelihood was a character, whose personalities reflect how Chaucer and his culture view them. During his time, his society regarded the Christian Church as corrupt and manipulative, with a few clergy who are honest and genuine in their exertion. Therefore, the ecclesiastical persona has the dispositions

Thursday, May 7, 2020

Da Vinci - Battles And Brushstrokes - 2042 Words

Da Vinci - Battles and Brushstrokes, The Story Of His Lost Masterpiece Leonardo Da Vinci, the famed Florentine polymath is revered around the world for his ingenuity, creativity, and adaptability, but even with a huge body of renowned and legacy inducing work, this Renaissance man still has hidden depths that ought be shared with a wider audience. Da Vinci was a man immersed in several battles of varying complexity, both internal and externally in his Italian home. Many of Leonardos creations were formulated with battles and more specifically war in mind, the obvious being the many war machines he designed (some of which he was rumoured to have actually created), but conflict was rife in 16th century Florence, and this eked its way into Da†¦show more content†¦This rivalry between two creative powerhouses did not begin with the commissioning that would soon be bestowed upon them by Soderini, rather it began when da Vinci returned to Florence two years after his younger counterpart. Da Vinci did not like the level of fame reached by this young star (who was at the time working on the piece that would grant him immortality - the statue of David) and he expected to be treated with the level of respect someone of his stature should demand. However, instead of this Leonardo with greeted with animosity as Michelangelo paid no heed to Leonardo’s preferred artistic output of paintings, instead he saw sculpture as the pinnacle of art and creation, claiming that it was easy to correct an error on canvas, but fixing a mistake in sculpture was nigh on impossible so the greatest artists must therefore create sculptures. This was something that da Vinci wholeheartedly disagreed with. It was therefore difficult for Soderini to find the perfect conditions to convince both men to accept his challenge, but through a combination of money and the chance to crush their rivals, both hesitantly accepted. The hesitation on both behalf s came as a result of the nature of the commission itself, namely that it was a fresco painting that was required. Leonardo disliked fresco painting due to the perceived rush needed toShow MoreRelatedThe Mona Lisa Illusion : Art Collectors1838 Words   |  8 PagesThe Mona Lisa Illusion As one of the most renowned paintings of all time, the Mona Lisa, a half-length portrait of a woman painted by the Italian artist Leonardo da Vinci between 1503 and 1506, attracts millions of visitors to the Louvre each year. When seeing the painting, people interpret it differently. Does the smile reveal a mischievous smirk, a peaceful expression, or an empty heart? There is no set answer. For artists, being able to imitate the Mona Lisa demonstrates their solid artistic

Wednesday, May 6, 2020

The Theory Of Evolution Within Tennessee Public Schools

On March 13, 1925 the state of Tennessee passed the Butler Act. This law prohibited teaching the Theory of Evolution in Tennessee public schools. Any teacher who taught a theory that denied the story of the Divine Creation would be punished by a fine. The American Civil Liberties Union offered legal defense to any Tennessee teacher who would break the law and fight it in court. John Thomas Scopes was a teacher in Dayton, Tennessee, and he intentionally taught his class about the theory of evolution, which led to his arrest and trial. John Thomas Scopes trial began on July 10, 1925, and I watched as the trial unfolded. The famous Clarence Darrow defended Scopes and Williams Jennings Bryan was leading the prosecution. Williams Jennings Bryan had run as the Democratic presidential candidate three times, and he was the fundamentalist hero. After a few days of the trial, many spectators and reporters flocked to Dayton. I watched as the Dayton’s streets became more and more crowded and I saw many preachers with revival tents, who taught how the Theory of Evolution went against the Divine Creation of man. The streets had become a carnival and everyone knew what was going on in Dayton, Tennessee because of the revolutionary radio. Right outside of the courthouse, there were two chimpanzees dressed in plaid suits entertaining the public with their antics around the lawn. Not only where their preachers and reporters, but people on the streets selling hot dogs, lemonade, bibles, andShow MoreRelatedCharles Darwin s Theory Of Evolution951 Words   |  4 Pagesremain religiously neutral in its actions. Perhaps nowhere else is this neutrality being challenged more vigorously than in America’s public school science classrooms. Of particular concern for school administrators and the educators whom they supervise, are the repeated efforts of Christian fundamentalists to replace the teaching of Charles Darwin’s Theory of Evolution by Natural Selection with Biblical Creationism. During the past ninety years, many legal cases have further defined the boundary ofRead MoreCreationism vs. Evolution Essay1170 Words   |  5 Pagesscientific theories. The Catholic Church had a nasty habit of persecuting such ideological dissent toward creationism, calling it heresy and thereby somewhat suppressing a complete upheaval of the Scriptures. For many centuries to come, the scientific research grew and developed into theories like the Big Bang and evolution, though primarily in places where such progress was tolerated. The state of Tennessee in 1925 was not such a place. In the town of Dayton in Tennessee, a high school biologyRead MoreCharles Darwins Theory Of Evolution1151 Words   |  5 PagesState of Tennessee passed a law called The Butler Bill that prohibited any teacher within the State of Tennessee to teach any theory that denies the story of the Divine Creation of man and that man descended from a lower order of animals.†1 Fundamentalism was the basis of The Butler Bill. Fundamentalism is the belief in the literal interpretation of religious texts. In June, a Tennessee high school substitute teacher named John Scopes was accused of teaching Charles Darwin s theory of evolution to studentsRead More Ernst Mayrs What Evolution Is Essay1212 Words   |  5 PagesErnst Mayrs What Evolution Is When Ernst Mayr published his book, What Evolution Is, in 2001 it was hailed as a work of genius. The praise, replete with superlatives, ranged from elegant, enthralling, and provocative to clear, comprehensive, and very informative.1 From all appearances it intended to be the theory of evolution offered up to the common man for general consumption and enlightenment; it was what would put the evolution/creationism debate to rest once and for all. It neitherRead MoreEssay on Science V. Religion: The Scopes Monkey Trial1397 Words   |  6 Pagesfocus on in this paper, however, is Evolution. It is a theory that had been around for over half a century before the 20’s but had only more recently caught on in the US. It contradicted the Christian theory of Divine Creation as described in the Bible. This caused many religious fundamentalists to fight against it. They took their battle to the law books, and they were challenged by pro-evolution modernists in the Scopes Monkey Trial o f 1925. The theory of Evolution was developed by Charles DarwinRead MoreEssay on Creationsim vs. Evolution794 Words   |  4 PagesCreationsim vs. Evolution For a long time school administrators, teachers, parents and even students have argued for and against the teaching of either creation and/or evolution. Evolution has been taught in many public schools for generations because of the scientific methods and support it has as a scientific theory of how we as humans came to be. Many religions hold different views of how humanity as we know it was created and these people believe that students should be able toRead More Religion Has No Place in Public Schools Essay1020 Words   |  5 Pagesseparation of church and state, which has resulted in many debates over the limitations of religion in the public schools (Hamburger). There is research that supports both the arguments that students can benefit academically from the influence of religion and from keeping religious teachings separate from public schools. Early in Americas history, when it first became a country, public schools were administrated by Protestants. As a result, Protestant prayers and services became incorporated intoRead MoreThe Case Of Epperson V. Arkansas953 Words   |  4 PagesIn the wake of the Scopes trial in Tennessee, the State of Arkansas passed an â€Å"anti-evolution† statute in 1928, that made it illegal to teach the theory or doctrine that mankind ascended or descended from a lower order of animals, or to adopt or use in any such institution a textbook that teaches the doctrine or theory that mankind ascended or descended from a lower order of animal.† Forty years later, the case of Epperson v. Arkansas (1968) was argued before the Supreme Court. The case originatedRead MoreEvolution vs. Creation Science1650 Words   |  7 Pagestruth, the world will not be able to develop. Evolution is verifiable in comparison to creation science because of the theories, evidence, and the increasing acceptanc e in today’s society. In order to discuss the irrefutable nature of evolution, one must be able to fully grasp the history of this groundbreaking knowledge. Evolution is often described as a change that has occurred over an extended period of time. The world evolution conjures several theories, â€Å"scientists generally describe the formationRead MoreEssay about The Influence of Religion on Scientific Advancement1737 Words   |  7 Pagesversus evolution has become a point of controversy in the area of education (which is the foundation of science). To give some historical perspective, the commonly accepted theory of divine creation was being replaced by evolutionism in the 18th century. The developments in geology caused people to question whether the seemingly old geologic conditions coincided with the Biblical idea of a young earth. By the 19th century, Darwinism had become popular among young scientists. Today, evolution is the

Virtue Ethics Advantage Free Essays

These character traits are classified as the backbone of virtue ethics. When we look at action utilitarianism, we think of rules and our call to duty. Nothing is greater than our call to duty, and we are sentenced to perform the most pivotal option. We will write a custom essay sample on Virtue Ethics Advantage or any similar topic only for you Order Now With virtue ethics we are almost provided more eel-way if you will. Morals are taken into much more depth and consideration than with action-utilitarianism. If we look at Kantian demonology, we notice the perfect and imperfect duties. These set of rules are essentially a guideline of how us people should act and live our lives. Once again, virtue ethics allows more freedom to decide for ourselves and make exceptions to these rules. An issue that surrounds Kantian demonology is that there must be exceptions to these perfect duties. The way I look at it, we can with a virtue mindset. We are allowed to take our moral code and apply it to the situation. Overall, I believe that virtue ethics allows people to make their win decisions, and with what people should do. This again conflicts with act- utilitarianism because it believes that the decision should be based on the best result for man-kind, not just one individual. Virtue ethics, along with our morals intact, allow for persons to take into consideration for others and select an option that results in better outcome for that person. These are a few advantages believe virtue ethics offers instead of utilitarianism and demonology. How to cite Virtue Ethics Advantage, Papers

Constitutional Status of the Family and Medical Leave

Question: Describe about the Constitutional Status of the Family and Medical Leave. Answer: Under what authority in the constitution could congress mandate that employers give paid leave for maternity or family medical leave? 1. The Congress can mandate the above under Section 5 of the US constitution along with the Commerce Clause (i.e Article 1, Section 8, Clause 3) (Kenny, 2004). Review the laws discussed in the chapter and whether the FMLA is comparable in coverage 2. In the given chapter, various employment laws have been discussed which deal with regulation of wages and hours, compensation for unemployment, safety at workplace, compensation laws along with privacy laws besides FMLA. Based on these laws, it is apparent the FMLA is not comparable in coverage with the other laws that deal with safety and wage regulation. This is because FMLA does not cover private businesses which have less than 50 employees and covers only 50% of the total labour force. Besides, the other employment laws are in line with global standards but the same is not true for FMLA as US is the only major developed country which has unpaid maternity leaves (Simmons, 2000). Discuss the policies behind giving the medical leave what is the nation trying to accomplish and is the FMLA written appropriately to meet those goals? 3. By extending the medical leave, the nation is trying to accomplish that the employees can balance their personal and professional commitments. As a result, medical leaves are provided to cover not only the employees illness but also the immediate familys illness along with pregnancy (Simmons, 2000). The EMLA was enacted in the year 1993 with the above objective but it has failed to do so. This is because the leaves provided are of unpaid nature and hence act as a deterrent for the employees even for their valid needs. This is particularly applicable for maternity leave where a long leave is required and unpaid leaves leads to financial burden on the family which puts them into debt and thereby causes instability. Additionally, FMLA covers only state and federal employees along with those working in private institutions with more than 50 employees and hence covers only 50% of the total labour force (Ludden, 2013). References Kenny, S. (2004), The Constitutional Status of the Family and Medical Leave Act, Retrieved on August 5, 2016 from Ludden, J. (2013), FMLA Not Really Working For Many Employees, Retrieved on August 5, 2016 from Simmons, E. (2000), The Family and Medical Leave Act: Well Meaning Legislation Meets the Strong Arm of the Constitution of the United States, Journal of Contemporary Health Law Policy, 17(1), 349-368